Before deciding on the approach to adopt, Bill and Alexandria Inn will have to carry out research on the best medium through which to advertise. Furthermore, to sustain a yearlong demand, the organization will have to expand its target market from a 2 mile radius into a much larger one. Choosing a solution would most likely depend on the goals and objectives of Alexandria Inn, if the main interest of the company is to compete with the bigger competitors, pursuing the new aggressive marketing drive is the best option. However, if the company is not ready to expand and financially support a new aggressive marketing approach, pursuing this course of action could lead to considerable losses. The size of Alexandria Inn, and its location, however, limits its ability to effectively compete. Before pursuing aggressive advertising, the Inn must make structural adjustments that will allow it to attract and serve a wider market.