When I bought iPad 2, my first purchasing criteria was the capabilities of the tablet device in meeting both my media entertainment as well as basic computing needs. I compared iPad 2 with several competing products including Motorola Xoom and Blackberry Playbook and determined that iPad 2 was the most competitive in terms of features. I also compared iPad 2 with others in terms of value because features can only be compared reliably when cost is also taken into account. iPad 2 actually turned out to be cheaper than competing products, even with better features. Similarly, I also liked the fact that I could purchase iPad 2 online because internet is convenient. Before buying the product, I interacted with Apple’s customer service through both phone and internet and always got timely and well-crafted responses which also strengthened my loyalty to the company. In addition to 4Cs, I also looked at the complementary products of each tablet device such as Apps store and optional accessories. I found that iPad 2 didn’t only have more Apps than any other device but optional accessories could also be easily found everywhere and at different price points. Thus, I believe that a company’s business partners or support network does help it expand the market of its products.
McClean, R. (n.d.). Marketing 101 – 4 C’s versus the 4 P’s of Marketing. Retrieved March 10, 2012, from http://www.customfitfocus.com/marketing-1.htm
Venturehothouse. (n.d.). Construct a 4C’s and 4P’s Analysis. Retrieved March 10, 2012, from http://www.venturehothouse.co.uk/cms/default.asp?contentid=95